Nope, it's not another language. Rather it's Japanese anime meets mythical forest creature meets First Nations artwork. Quatchi, Miga, and Sumi are the new mascots for the Vancouver 2010 Olympic Games. I can't figure out if I like them or not. They're cute, for sure. Miga is a sea bear (what? part orca whale, part Kermode spirit bear) who loves to surf and snowboard. Quatchi is a sasquatch who dreams of being a famous goalie. And Sumi is what? A Thunderbird, I think? With an orca hat? Drawn in Japanese anime?
It's definitely a mish mash of styles. But on the other hand, it probably represents Canada and the west coast better than I would first think. There IS a huge Asian influence here in Vancouver, and it is important to recognize First Nations cultures, too. It's kind of too bad that it's not a little bit more representative of more of the British Columbian population (as people also said about the Olympic Logo - which I like, by the way: it's friendly, fun, welcoming), but then again, how exactly would they do that? BC is so diverse already, they'd have to have a dozen or more mascots to do that.
I think I like them. They're a little over-the-top cutsie, but then they're marketed towards kids. They've each got personalities that have been created along with them - likes, dislikes, stories, dreams. You can click on any of the pictures to learn more about them. We'll be seeing much more of them in the years to come. May as well get to know them!